This term is typically used in marketing to describe a strategy or process that occurs across multiple communication mediums. Channels can be broad, such as mobile and web, or they can be more specific, such as Linkedin and SMS.
A marketing promotion that is shared via SMS and email would be considered a cross-channel marketing campaign.
Choosing a messaging provider that supports more than one communication channel can help you manage cross-channel marketing campaigns with greater ease and efficiency.
OneSignal is designed to help you send notifications and seamlessly manage your user communication across a variety of channels, including mobile and web push notifications, email, in-app messages, and SMS. Our platform is quick to set up and makes it easy to send eye-catching messages without doing any development work. If you don't have a OneSignal account, you can create one for free and start sending push notifications to your users today. Don't take our word for it — simply sign up and see for yourself!