At OneSignal, we know that understanding your audience’s engagement is the key to creating meaningful connections. That’s why we’re excited to introduce our new Engagement Trends—a powerful way to visualize how your messages perform over time and uncover the true impact of your campaigns.

See the Bigger Picture

Our Engagement Trends offer a high-level view of how customers engage with your messages, channel by channel. For the first time, we’re rolling up key engagement metrics into clear, easy-to-read charts that help you identify trends, measure success, and make smarter decisions.

From push notifications to emails to SMS, you’ll now have a dedicated view of each channel’s performance. While this release focuses on channel-specific insights, we’re laying the groundwork for even more robust, omnichannel reporting in the future.

Insights to Optimize Performance

We’ve heard your feedback: You want better ways to understand the value messaging has for retaining your customer base. These charts were built with your needs in mind:

  • Make Data Your Superpower
    The most critical metric for marketers? Click-Through Rate (CTR). With these new charts, you can visualize CTR trends over time, giving you actionable insights to optimize your campaigns.
  • Understand the Best Times to Engage
    Pinpoint when your users are most likely to engage and identify opportunities to adjust the frequency of your messages. Optimize your strategy for improved user retention and create more meaningful connections with your audience.
  • Focus on Long-Term Growth
    Whether you’re planning your next campaign or evaluating your strategy for the year ahead, having access to longer reporting periods is essential. Our charts now offer reporting options of up to two years for annual plans, making it easier than ever to track progress and spot patterns over time.

What's Included in the New Charts?

  • CTR and Open Rate Insights at a Glance: Get a snapshot of how your audience is engaging with your messages over time.
  • Channel-specific Signals of Engagement: Get clear, actionable data for each messaging channel you use, from push notifications to emails to SMS.
  • Extended Reporting Windows: Dive deeper into historical trends with access to data for up to two years, depending on your pricing plan.

Empower Your Marketing with Smarter Analytics

These new Engagement Trends are designed to help you better understand the value of your campaigns and make the most of your messaging strategy. By visualizing key metrics like CTR, you’ll have the clarity you need to show ROI and keep your audience engaged.

Ready to Get Started?

Log in to your OneSignal account today and explore the new Engagement Trends to discover how your campaigns are performing, unlock deeper insights, and take your messaging to the next level.

Stay tuned—this is just the beginning. We’re already working on exciting updates to help you get even more out of your analytics. If you’re interested in working with us to influence the future of OneSignal Analytics, feel welcome to sign up to become a product partner here.

Get Started for Free