Learn why gratitude boosts loyalty and how to implement thankful messaging across your Black Friday and Cyber Monday campaigns.

Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.

Keeping user attention & driving engagement requires more than just offering relevant news—it demands strategic approaches to make your content irresistible.

Core actions are the key behaviors users perform that directly contribute to your app's value proposition. How do you optimize your app experience around them?

The answer to unlocking long-term mobile app retention lies in creating engagement loops that keep users coming back for more.

Let’s explore how you can extend your engagement strategies post-onboarding to build lasting user loyalty and drive sustained retention rates.

A well-executed referral program not only attracts new users but also encourages existing users to engage more deeply with your app, planting the seeds for long-term retention and growth.

Focus on these seven strategies (with examples) to go beyond weekly engagement and solidify a lasting relationship with your users.

With the shift away from third-party cookies, digital marketers are now looking for alternative data collection methods to maintain user engagement.

Let’s identify what’s been tripping you up in your quest for growth, so you can begin to untangle yourself from the confines of these all-too-real marketing burdens.

Rather than give you an overview of the entire user journey, we’re going to identify the key moments where you should be prioritizing your engagement campaigns for maximum impact.

Effective app marketing strategies differentiate your app from the polluted sea of competitors it’s swimming in.

Take a peek into the 2024 mobile messaging crystal ball and see what the year’s biggest engagement strategies are!

Every time someone interacts with your mobile app, they are giving you invaluable data to help uncover both pain points and success markers.

Let’s walk through how to craft an onboarding sequence that reduces user churn specifically for subscription-based apps with OneSignal & RevenueCat.

Learn why app store optimization is important along with proven strategies and tools to optimize your app store.

As marketers, it’s critical we not only understand the true scope of holiday marketing for mobile apps, but also how to harness it to deliver record-breaking engagement.

We’ve shared three scenarios where email and push notifications work in harmony to leverage each other’s strengths while compensating for each other’s limitations.

If you’re looking for ways to increase email newsletter subscribers, you need to be aware of how the digital messaging landscape has changed and how to optimize your email newsletter for maximum appeal.

It's not easy to build momentum in those first weeks as a new app on the App Store. These are seven challenges that demand careful navigation if your fledgling app is to survive.

A clear and effective unsubscribe strategy is a must-have component of a responsible and successful email marketing strategy.

A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.

These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.

In-app messages can improve app retention rates by over 25%, and we’re going to walk through some of the most impactful use cases where they can make the biggest splash within your messaging strategy.

Your email list is not one singular entity, but a collection of diverse audiences who all require different paths to their inbox. You don’t want to be reaching everybody with the same message — instead, focus on reaching the right people with the right message.

Learn the unspoken rules, limitations, and strengths of ChatGPT to use it to the greatest effect.

Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.