This blog post was guest-authored by Natalia Zapsenko, Digital Marketer at Stripo.

Discover how generative AI is revolutionizing email marketing by boosting content creation efficiency, personalizing campaigns, and saving marketers time. Our guide dives into GenAI's practical uses, showcasing its ability to transform email strategies, enhance engagement, and improve campaign results.

Generative AI and its Relevance in Email

At its core, GenAI refers to algorithms and models that can generate text, images, and other media forms, learning from vast datasets to produce new, original materials. In email marketing, this technology has come in handy, offering quick solutions to many challenges. By leveraging GenAI, marketers can automate and enhance various aspects of their campaigns, from content creation to personalization and beyond, making email marketing more efficient and engaging than ever before. For example, here are some interesting statistics:

  • 95% of marketers who use GenAI say it is effective for content creation.
  • 67% of them note that it saves them time.
  • 49% of email marketers believe that GenAI helps them better personalize campaigns.
  • Creating an entire email copy in one iteration boosts the click-to-open rate (CTOR) by 41.34%.

How to use Generative AI in your Email Marketing Program

1. For Email Marketing Strategy

With the help of GenAI, you can create a strategy for your email campaign. First, specify what kind of business you have and the purpose of your emails. For example, to increase CR, CTR, and ROI, request a brief of each email from the suggested topics provided based on the results ChatGPT gives you.

Here is what the strategy for promoting one of our webinars looks like:

In addition, you can ask ChatGPT to analyze the results of your previous email campaigns and correlate them with the proposed strategy. After informing you which elements worked best and which ones should be removed, ChatGPT will edit its strategy.

Working this way will save you hours, even weeks, of strategy development and content creation. Meanwhile, you can focus more on campaign analytics and experiments.

2. For Content Creation

It is well known that GenAI can create texts and images. So, let’s talk about non-trivial ways to use it. Here are some things you can do to expedite and enhance your process:

Generate content

  • You can create subject lines, preheaders, and body content that are tailored to your customer's individual preferences and behaviors.
  • You can analyze customer data and send targeted messages, optimizing engagement by leveraging past interactions and user personas.
  • ChatGPT can generate emails based on a brief that you provide or on one of its own creation.
  • ChatGPT can translate other languages.

Get Creative Assistance

  • You can find creative inspiration for new content based on your input copy and brand style guidelines, allowing you to experiment confidently with different communication strategies.

I advise you to practice generating small-to-large content. First, experiment with email subject lines, and then ask ChatGPT to create or edit certain text elements. Over time, you will become an expert and will be able to create entire emails. For the best results, it is important to provide feedback and customized instructions in the chat.

You can also customize the general requirements for all company texts in your account settings. In this section, describe your business area, tone of voice, and other relevant details.

Here’s what a ChatGPT request looks like to help create a webinar invitation email:

Imagine you are an email marketer who has to invite recipients to the webinar “GenAI in Email Marketing.”
1. Create an invite email, considering the custom instructions set in my profile.
2. Provide the output as a table so that I can copy it and use the text in my email.

Here is the answer given by ChatGPT:

Even if the answers received aren’t perfect, they can spark new ideas and get you out of your creative block. Still, for the best results, it's important to learn how to write the right queries.

3. For Content Optimization

Examples of GenAI in action:

  • Enhanced copyediting: GenAI tools are adept at refining email copy and ensuring clarity, tone, and concision. This capability is crucial for conveying messages effectively, keeping the audience engaged, and driving action. For instance, an AI can transform a dense, jargon-heavy paragraph into concise, accessible content that appeals to readers’ needs and interests. Check out more tips and best practices for writing and structuring compelling marketing emails.
  • A/B testing variations: GenAI also excels at creating variations of email copies for A/B testing. By generating multiple versions of an email’s subject line, call-to-action, and/or body content, marketers can test and identify the most effective types of content. This data-driven approach leads to higher open rates, engagement, and conversions.
  • Aligning with successful campaigns: GenAI can analyze successful past campaigns and generate new email content that aligns closely with proven strategies. This ensures that new campaigns resonate with the target audience while maintaining brand consistency and messaging effectiveness.

By using GenAI, marketers can refine emails for better engagement, personalization, and effectiveness. This technology helps tailor content to individual preferences, leading to higher open rates and deeper customer connections.

Follow our practical tips for generating, editing, and improving text.

GenAI is transforming email marketing by automating content creation, saving time, and personalizing emails. This leads to better engagement and higher success rates and aids in strategy development, targeted content creation, and campaign optimization, making marketing efforts more efficient. By analyzing past campaigns, GenAI can enhance future strategies, ensuring that content is more engaging and relevant to the target audience, which significantly increases the effectiveness of email marketing.

About the Author

Natalia Zapsenko has been working in digital marketing for more than six years and currently works at Stripo as a digital marketer. She has a passion for learning new things, enjoys playing video games, and dreams of living in a house in the woods.