About Sasha Langholz

Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.

With iOS16, companies with a web-first model have an innovative way to engage their users, expand engagement, and drive key business goals.

Marketing for mobile users has never been easier or more important. Learn how web push notifications work so that you can use them to reach your customers.

What should you consider when you're choosing an ESP? Here are some factors to take note of.

Learn why app store optimization is important along with proven strategies and tools to optimize your app store.

Here are six killer cross-channel optimization strategies you can use to boost customer engagement.

Learn email communication best practices for writing email newsletter headers and what to include in a newsletter.

Creating an effective mobile app marketing plan for your business is no small undertaking.

Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.

A mobile-first loyalty program is a way to incentivize long-term customer engagement by rewarding customers for repeated interactions with your brand.

What is activation along the mobile app journey?

What are the benefits and challenges of developing an app for iOS vs. Android?

What is a first-party data strategy? Learn how first-party is collected and used to enhance the customer experience and drive revenue.

Learn what to include in an abandoned cart recovery email and tips to improve conversions and ROI.

Learn how to tell customers about shipping delays and communicate logistical changes in a way that preserves brand loyalty and creates a better customer experience.

What are the current UX trends that are popular in 2022? Learn proven UX strategies and tips to improve your user experience.

How can you execute a subscription-based mobile app monetization model? Read on to learn more..

An app store listing in the Google Play Store is a critical discovery channel that helps users find, download and use popular apps.

Learn how to evaluate your app growth, calculate your growth rate, and hack your mobile growth strategy to convert and retain active users.

Mobile app marketing is all about reaching your customers with the optimal messages and impressions at the ideal times throughout their lifecycle.

Learn easy strategies to earn more positive app reviews and improve user ratings.

Learn how to build a mobile app growth strategy that works.

For mobile-first companies, the user app experience is the principal way that customers interact with, build relationships with, and exchange value with your brand.

Here's how you can build a scalable messaging strategy for your mobile app to sustain business and audience growth.

Here are some actionable steps you should take to ensure the success of your app redesign.

Here are some hot tips for creating a strong messaging campaign across multiple channels!